Newzoo Games Market Report

Newzoo Games market report | Key Platforms and Business models

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Introduction
The data in this report is based on the landmark 2009 Today’s Gamers Survey, initiated by Newzoo in co-operation with TNS, a leading global custom research firm. The survey involved more than 13,000 respondents aged 8 years and up, carefully selected to represent each individual country’s demographic profile.

It has become practically impossible to keep track of the total games market by “top-down” estimates, traditionally based on retail sales or turnover of large players. To be able to include key parts of the market such as second-hand trade, digital distribution and online spending, the data in the Newzoo Games Market Report is based on a “bottom-up” approach, asking consumers directly.

This is why the full report can also provide platform overlap data and average budget spent per person per game platform, key for strategic decision making and realistic business plans.

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For an overview of all our survey products please visit www.todaysgamers.com