UK National Gamers Survey 2009

Country reports, international comparison report and (custom) datasets available now. Please take a look at the product, price and topic list (PDF) you can download using the link on this page.

A number of graphs can be freely used in presentations and press. Please use the links on this page for more information and downloads. The complete topic list is included in the Summary (PDF). The complete survey questionnaire is available on request. Identical surveys have been carried out in DE, FR, NL, BE and US.

RealGames (Zylom), Keesing Games, RTL Group and SPIL GAMES are launch partners of the UK National Gamers Survey 2009.

EA, GlobalCollect and WildTangent have recently acquired reports and/or data.

Scope

Today’s Gamers the first international survey that addresses a range of characteristics and preferences of gamers of 8 yrs and older across all game platforms.

> Detailed demographic data
> General interests and online behaviour
> Media consumption (e.g. TV, print, internet)
> Penetration rates of game platforms
> Gamer behaviour (time spent, frequency of play)
> Consumer spending on games (amounts, payment methods)

Unlimited potential for cross-data analysis

> Compare profiles, behaviour, preferences and spending of gamers across different platforms
> Compare gamers with non-gamers
> Assess various business models (free, micropayments, subscriptions, try-and-buy)
> Examine different distribution channels (online distribution vs. online retail vs. shop retail)
> Exploit advertising opportunities
> Compare mobile and console gamers

Please contact us if you have questions and specific data needs.