Belgian National Gamers Survey 2009

Reports and data available

The report and data of the 2009 Belgian National Gamers Survey (Nationaal gaming onderzoek) are now available. A number of graphs can be freely used in presentations and press. Please use the links on this page for more information and downloads. The complete topic list is included in the Summary (PDF). The complete survey questionnaire is available on request. Identical surveys have been carried out in UK, FR, NL, BE and US.

T.Vgas, a subsidiary of Telenet is partner in the launch of the Belgian National Gamers Survey. They are the leading games media company in Belgium, known most for there GUNK magazine and Youth TV channel GUNKtv as well as the most popular game portal 9lives.be.

RealGames (Zylom), Keesing Games, RTL Group and Gamepoint are launch partners of the 2009 Belgian National Gamers Survey.

Scope
Today’s Gamers the first international survey that addresses a range of characteristics and preferences of gamers of 8 yrs and older across all game platforms.

> Detailed demographic data
> General interests and online behaviour
> Media consumption (e.g. TV, print, internet)
> Penetration rates of game platforms
> Gamer behaviour (time spent, frequency of play)
> Consumer spending on games (amounts, payment methods)

Unlimited potential for cross-data analysis

> Compare profiles, behaviour, preferences and spending of gamers across different platforms
> Compare gamers with non-gamers
> Assess various business models (free, micropayments, subscriptions, try-and-buy)
> Examine different distribution channels (online distribution vs. online retail vs. shop retail)
> Exploit advertising opportunities
> Compare mobile and console gamers