Dutch National Gamers Survey 2009

Reports and data available

The report and data of the 2009 Dutch National Gamers Survey (Nationaal Gaming Onderzoek 2009) are now available. A number of graphs can be freely used in presentations and press. Please use the links on this page for more information and downloads. The complete topic list is included in the Summary (PDF). The complete survey questionnaire is available on request. Identical surveys have been carried out in UK, FR, DE, BE and US.

RealGames (Zylom), Keesing Games, RTL Group, SPIL GAMES and Gamepoint are launch partners of the 2009 Dutch National Gamers Survey.

Scope

Today’s Gamers the first international survey that addresses a range of characteristics and preferences of gamers of 8 yrs and older across all game platforms.

> Detailed demographic data
> General interests and online behaviour
> Media consumption (e.g. TV, print, internet)
> Penetration rates of game platforms
> Gamer behaviour (time spent, frequency of play)
> Consumer spending on games (amounts, payment methods)

Unlimited potential for cross-data analysis

> Compare profiles, behaviour, preferences and spending of gamers across different platforms
> Compare gamers with non-gamers
> Assess various business models (free, micropayments, subscriptions, try-and-buy)
> Examine different distribution channels (online distribution vs. online retail vs. shop retail)
> Exploit advertising opportunities
> Compare mobile and console gamers